In a recent escalation of their ongoing conflict, billionaire leftist Mark Cuban has accused Elon Musk, who happens to be the most followed person on Twitter and its new owner, of manipulating the platform’s algorithm to boost his own tweets and perspectives.
According to CNBC, billionaire entrepreneur Mark Cuban has accused Elon Musk of manipulating the system to promote his own tweets and opinions.
Cuban voiced his frustration with Musk’s changes to Twitter. This time accusing Musk of rigging the platform to promote his own tweets and points of view.
Cuban’s claims are based on his examination of Twitter’s algorithm for deciding which posts are visible. He contends that Musk benefits disproportionately from the platform’s algorithm, which favors tweets that have a high level of follower engagement.
“The largest Twitter account has the greatest reach,” Cuban said. “So who Elon Musk engages with on Twitter has an ENORMOUS impact on what an indeterminable number of people see in their For You Timelines.”
The new “For You” timeline on Twitter, which automatically shows users a mix of posts from within and outside their network, also drew criticism from Cuban. He thinks that this modification will increase the influence of the most popular accounts, including Musk’s.
“Those algorithms are more influential than before because of Twitter’s new ‘For You’ timeline,” Cuban said. “That will make the most followed Twitter accounts, like Musk’s, more influential.”
Cuban asserts that despite paying for Twitter’s premium service, Twitter Blue, he is losing hundreds of followers every day.
He tweeted out his frustrations, but Musk had not responded to them up until recently.
Last week, Cuban wrote that it is “disingenuous to say Twitter is the home of free speech” because Musk chooses to “put his thumb on the scale.” Musk, who has repeatedly called himself a “free-speech absolutist,” responded: “Suggestions for improvement are welcome.”
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