Actress Eva Longoria told “The View” co-hosts on Tuesday that diversity, equity, and inclusion (DEI) is “good for business” and remains a priority for her.
Co-host Joy Behar asked Longoria about her production company as DEI initiatives are being “stripped away” by President Donald Trump’s administration. The former “Desperate Housewives” actress said DEI is both a smart business practice and a “moral” way to push back against “historical exclusion.”
“We have to remember why DEI was created and it was to correct historical exclusion which was not just about Latino or black, it’s women, it’s disabled, LGBTQ+, it’s a lot of marginalized communities that never get to tell their stories,” Longoria said.
When Behar asked why DEI was being phased out, the actress replied, “I don’t know, because it’s bad business. It’s not just a moral imperative, like I do it because it’s morally right, I want authentic storytelling, I want the people who have lived these stories to tell them. But we are creating programming for the most diverse audience ever in the history of the world and so it’s not just a moral imperative, it’s just good business.”
Longoria concluded, “At the end of the day, I’m a businesswoman, so why wouldn’t you want to create for the growing market, not the shrinking market?”
Co-host Whoopi Goldberg chimed in, saying, “Also, you know, you can say it’s going away. We’re not going anywhere. So we’re gonna keep making the movies we wanna make and telling the stories.”
WATCH:
Eva Longoria claims DEI isn't just a "moral imperative" but it's "good business."
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How much has Disney lost on woke remakes of its classic films? 🤔 pic.twitter.com/qzQGjfaQd7
Despite Longoria’s claims, DEI initiatives have led to several huge flops for the companies pushing the concept the hardest, with the latest example being Disney’s new progressive version of the 1937 animated classic “Snow White.”
The film has so far earned $84.9 million domestically and $109.5 million worldwide, meaning it hasn’t recouped its estimated $410 million production and promotional budget.
Disney is expected to lose about $115 million on the project.
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